RLG by Reconomy Takes the Lead with a Soft Brand Relaunch

Noida (Uttar Pradesh) [India], October 20: RLG, a prominent player in the e-waste management domain and now a member of the Reconomy family, has initiated a soft relaunch of its brand. This move follows Reconomy’s strategic acquisition and subsequent consolidation of its brands, including RLG, Noventiz, and Valpak, under the unified umbrella of the “Reconomy Comply Loop.” The relaunch of the RLG brand signifies a major milestone as the organization strives to solidify its position as the world’s foremost provider of circular economy solutions.

RLG India, a leading name in e-waste management and reverse logistics, has distinguished itself through its impactful Clean to Green (C2G) Campaign across 26 states and 7 Union Territories. Their commitment to the circular economy has been evident through partnerships with State Pollution Control Boards and a 5-year MOU with the Noida Authority in 2022. RLG’s holistic approach has seen the company become a leader in the management of e-waste and waste associated with plastic and battery. Embracing a unique hub-and-spoke model and holding prestigious ISO certifications, RLG’s rebranding underlines their unwavering dedication to sustainable e-waste management and their core values.

The revamped RLG logo, featuring new colours and fonts, aims to bolster brand recognition and aligns with the brand identities of Valpak and Noventiz. This visual cohesion among the three compliance experts now allows customers across all three brands to seamlessly access Reconomy’s comprehensive global compliance offerings. Within the Comply Loop framework, RLG maintains its unwavering commitment to solutions encompassing take-back programs, deposit return systems, and environmental compliance products. Notably, offerings such as textile solutions or Reverse Vending Machines (RVM) will continue to be supplied by different brands within the Reconomy portfolio.

In line with RLG’s commitment to sustainability, various brand items, including return boxes and physical brand materials, are being gradually renewed, reducing unnecessary waste. Importantly, this rebranding effort will not impact customers’ relationships with their dedicated service contacts, who will continue to provide expertise and support seamlessly.

On the occasion, Ms. Radhika Kalia, MD, RLG Systems India, said, “Rebranding RLG under the Reconomy umbrella marks a transformative phase in our journey, reflecting our strengthened commitment to driving the global circular economy. Over the years, RLG India has been dedicated to e-waste management and shaping a responsible and sustainable future. Indeed, we are the enablers of a circular economy. As we transition into this new phase, our dedication to fostering a circular economy remains unwavering. We are looking forward to extending our reach, collaborating even more effectively, and ensuring that our legacy of impact continues robustly. Together, under the Reconomy Comply Loop, we envision a world where waste is not the end but a new beginning.” 

About RLG by Reconomy

RLG is one of Reconomy’s Comply brands. The portfolio includes environmental compliance management, take-back, collection, and deposit return systems. In addition, RLG provides take-back and recycling solutions for all types of collectible materials. RLG has offices in 23 regional hubs in over 80 countries worldwide, with more than 600 employees and managed assets valued at over 2 billion euros.

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